EDMs
At realestate.com.au I learnt how to creat EDMs for our real estate clients that had websites with us. Our EDMs were designed to work down to Outlook 6 and plugged into our XML to render property data. I was tasked with adjusting the HTML for these templates for each client specific EDM and plugging in the correct data sources. We had over 100 clients managed regularly in the HubOnline system at REA and many of those had company specific EDMs for various property listings.